What Is a Meme Coin and Why to Invest in It

WhiteBIT
Published 11 September 2024
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What Is a Meme Coin and Why to Invest in It

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Meme coins, a special cryptocurrency asset type, have emerged as an alternative to serious cryptocurrency in digital finance. Originating from internet memes and online culture, this cryptocurrency typically lacks the serious infrastructure of traditional cryptocurrencies like Bitcoin or Ethereum. However, their appeal lies in their community-driven nature, social network connection, viral potential, and the chance for investors to profit from their rapid price growth. In this article, we explore what they are, their unique characteristics, and why some investors choose to add them to their portfolios, despite the inherent risks.

Memecoins Explained

Memecoin is a type of cryptocurrency inspired by internet memes, pop culture references, or humorous themes. Unlike traditional cryptocurrencies like Bitcoin, which aim to solve serious financial or technological problems, this type of asset often begins as a joke or social experiment. They rely heavily on audience engagement, viral marketing, and the influence of social media to gain traction. Popular examples include Dogecoin, which started as a parody of Bitcoin, and Shiba Inu.

Creating one can be relatively straightforward for developers. With the right tools, one can create a token on a blockchain like Ethereum for Ethereum-based meme coins in just a few hours. The low barrier to entry means that new meme coins are constantly emerging, each hoping to capture the next wave of attention. However, meme coin tokenomics may be deficient in many ways. Memecoin farming is one of the ways to get hold of this type of crypto.

While the best meme coins can experience rapid price surges driven by speculative interest, they are also notoriously volatile and risky investments. Their value is often more tied to social media trends and audience enthusiasm than to any inherent technological advantage or utility. As a result, investing in them requires caution, a keen sense of market trends, and a willingness to embrace the inherent risks.

A Brief History of Meme Coins

The first of them emerged in 2013 with the creation of Dogecoin, a cryptocurrency inspired by the popular “Doge” meme featuring a Shiba Inu dog. Initially launched as a joke, that token quickly gained popularity thanks to its active audience and widespread online sharing. It was the first cryptocurrency to embrace humor and online culture, setting the stage for a significant trend.

Over the years, other meme coins followed, including Shiba Inu, which rapidly gained a massive following. These tokens often become famous through viral social media campaigns and celebrity endorsements, creating a frenzy of speculative trading on a crypto exchange.

The rise of these assets reflects the growing influence of internet culture on finance, with each new token capturing the imagination—and sometimes the wallets—of a global audience eager to participate in the next big trend.

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What Is Special About Them

These assets stand out in cryptocurrency due to their unique combination of internet culture, community-driven growth, and speculative potential. Unlike traditional cryptocurrencies, which are typically backed by robust technology or a specific use case, they often derive their value from social media trends, popular memes, and the enthusiasm of their communities. This makes them highly unpredictable and subject to extreme coin volatility.

One of the most distinctive features of such tokens is their ability to capture the Fear Of Missing Out (FOMO) among investors. As these tokens gain rapid popularity, often fueled by celebrity endorsements or attention-drawing campaigns, many investors rush to buy in, hoping to ride the wave of a potential price surge that follows an airdrop. This frenzy can lead to significant short-term gains but also heightens the risk of sudden crashes, often driven by coordinated pump and dump schemes where the price is artificially inflated and then rapidly sold off.

While they can offer substantial rewards, they are also some of the riskiest investments. Their value is often more about community sentiment and online trends than any fundamental asset or technology, making them a high-risk, high-reward option for investors looking to capitalize on the latest sensation of what is a meme coin.

How Does Memecoin Work

Memecoins work similarly to other cryptocurrencies, operating on blockchain technology, where transactions are recorded and verified by a decentralized network. What separates them is their reliance on social media-driven popularity and community engagement rather than intrinsic value or utility. Their prices depend highly on market sentiment, often influenced by viral trends or online hype. This can lead to extreme price fluctuations, making them vulnerable to FUD in crypto — fear, uncertainty, and doubt — which can cause rapid sell-offs and sharp declines in value. Despite this, their appeal lies in the potential for quick gains through speculative trading.

Examples of Top Meme Coins

These are some of the most popular meme coins. You can find the top meme coins brief history and key takeaways on each of them. Here is the list of meme coins:

Dogecoin (DOGE)

Dogecoin, launched in December 2013 by Billy Markus and Jackson Palmer, started as a joke based on the popular “Doge” meme featuring a Shiba Inu dog. Despite its humorous origins, Dogecoin (DOGE) quickly gained a dedicated audience and was used for charitable events and tipping online. In 2021, it saw an unprecedented surge in popularity, fueled by endorsements from celebrities like Elon Musk and a strong social media presence. Its price skyrocketed, briefly placing it among the top cryptocurrencies by marketcapitalization. Despite its volatility, the asset remains a symbol of the power of community-driven cryptocurrency projects and is probably the best meme coin.

Shiba Inu (SHIB)

Launched in August 2020 by an anonymous developer known as “Ryoshi,” Shiba Inu was launched as an “experiment in decentralized community building” and quickly became known as the “Dogecoin killer.” Modeled after Dogecoin but with additional features like ShibaSwap, a decentralized exchange, Shiba Inu (SHIB) got a massive following, especially in 2021 when it saw a meteoric rise in value. This rise was driven by a passionate audience and widespread media attention. Shiba Inu’s ecosystem has since expanded to include tokens like LEASH and BONE, further cementing its place in the market.

Pepe (PEPE)

Inspired by the iconic “Pepe the Frog” meme, Pepe coin (PEPE) emerged in April 2023 as a new participant in the market. Capitalizing on the popularity of the Pepe meme, the token quickly gained traction on social media platforms. Despite its relatively recent launch, Pepe coin saw rapid value and audience interest growth, symbolizing the ongoing trend of meme-driven cryptocurrencies. Its success makes it one of the best meme coins to buy, and has the appeal of combining internet culture with blockchain technology. However, it remains highly speculative and volatile.

Floki (FLOKI)

Floki(FLOKI) was launched in June 2021, named after Elon Musk’s Shiba Inu dog, Floki. The cryptocurrency community quickly embraced it, following the success of Dogecoin and Shiba Inu. It gained attention through aggressive marketing campaigns, including billboards and social media ads. The Floki Inu ecosystem aims to combine meme culture with real-world utility, offering products like the Valhalla NFT gaming metaverse and Floki University. Its marketing and branding efforts have made it a prominent player in the meme coin arena, though its long-term success remains tied to community engagement and trends.

Memecoin (MEME)

Memecoin (MEME) was introduced in August 2020, initially as a humorous take on the DeFi craze. However, it quickly evolved into a more serious project focused on creating a platform for NFT farming. MEME’s unique approach allowed users to stake tokens and earn limited-edition NFTs, making it one of the early projects to successfully combine DeFi with NFTs. Its innovative model attracted attention and became a pioneer in the NFT space. Its evolution from a meme to a legitimate project highlights the potential for the upcoming meme coins to transcend their humorous origins.

How to Buy Meme Coins

  1. Research and Choose a Meme Coin
    Start by researching these assets to identify which aligns with your investment goals. Consider factors like the token’s community, historical performance, and market sentiment. Remember that the price of cryptocurrency can move, especially meme coin, meaning that it can be highly volatile, so choose wisely.
  2. Select a Crypto Exchange
    Once you’ve chosen the token, find a cryptocurency exchange that lists it. Meme coin listings occur every day on most platforms. Make sure it is reputable and secure, such as WhiteBIT.
  3. Register an Account and Verify Identity
    Sign up for an account on your chosen crypto platform. To comply with regulations, you must complete identity verification (KYC), which may involve submitting identification documents and providing personal information.
  4. Deposit Funds
    After your account is verified, deposit funds into it. Depending on the platform, you can deposit fiat currency (USD or EUR) or transfer other cryptocurrencies. Keep in mind that transaction fees may apply.
  5. Buy the Meme Coin
    You’re ready to buy the it with funds in your account. Navigate to the trading section and search for its ticker symbol (e.g., SHIB for Shiba Inu). Review the current price of cryptocurrencies and place a buy order.
  6. Store Your Meme Tokens Safely
    After purchasing, it’s crucial to store your tokens securely. You can leave it on the exchange, but for added security, consider transferring it to a personal wallet, especially if you plan to hold it long-term.
  7. Monitor and Trade
    Once you own them, watch market trends and learn how to trade crypto effectively. Memecoins are highly volatile, so staying informed about offer and demand conditions can help you decide when to buy, sell, or hold.
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How to Create a Meme Coin

Creating this cryptocurrency type involves several steps, but with the right approach, you can launch your own in the ever-growing crypto space. Here’s how to create your own meme coin:

  1. Conceptualize Your Coin
    Start by defining the unique theme or concept for your token. The success of the newest meme coin often hinges on a catchy idea or a popular meme that resonates with online communities. The more relatable and humorous the concept, the better the chances of gaining traction.
  2. Develop the Smart Contract
    Once you have a concept, the next step is to write the smart contract for your coin. This typically involves using blockchain platforms like Ethereum or Solana. You can either write the code yourself or hire a developer to help. Be sure to include important features like total supply, transfer functions, and any deflationary mechanisms.
  3. Use a Launchpad
    To give your coin a strong start, consider using a crypto launchpad. Launchpads are platforms that help new projects raise funds and gain initial exposure. They provide a way to introduce your token to a community of early adopters and investors.
  4. Listing on an Exchange
    After launching your token, the next crucial step is getting it listed on a crypto platform. Listing your own crypto on exchange provides liquidity and allows traders to buy and sell your coin. Choose an exchange that supports new and innovative projects to increase the visibility and accessibility on how to trade meme coins.
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Opportunities and Risks of Meme Coin Investing

Investing in meme coins presents exciting opportunities and significant risks, driven by their unique nature. Overall, while meme coin investing offers the allure of quick profits, it also requires a careful approach, strong risk management, and an understanding of the speculative dynamics at play.

Opportunities

These tokens, often rooted in internet culture and social media trends, can experience rapid price increases, offering investors the potential for substantial short-term gains. The viral nature of these coins, combined with the power of community-driven hype, can lead to remarkable returns, especially for early adopters. The underlying blockchain technology also provides transparency and security, ensuring that transactions are verifiable and immutable.

Risks

However, the volatile nature of meme coins also comes with considerable risks. Prices can fluctuate wildly, sometimes based on nothing more than a tweet or viral post, leading to unpredictable market behavior. This volatility is further amplified, often lacking the solid fundamentals or utility in more established cryptocurrencies. Investors must be cautious, as the speculative nature of meme tokens can lead to significant losses, particularly when engaging in high-risk strategies like futures trading. Futures trading in meme coins can multiply gains and losses, making it a double-edged sword for investors.

Conclusion

Meme coins are a highly speculative part of the cryptocurrency market, influenced by internet trends and community interest. While they can offer opportunities for quick profits, they also come with significant risks, such as extreme price fluctuations and market sentiment shifts. Whether you’re trading, creating, or investing in them, it’s important to approach them carefully, understanding the risks involved. Use the transparency provided by blockchain technology to make informed decisions, but always be aware of the unpredictable nature of these assets.

FAQ

You can buy them on popular cryptocurrency exchanges like ours. Additionally, decentralized exchanges (DEXs) often list newer ones. Always research the platform’s reputation and security before purchasing.

To make an asset on Solana popular, focus on creating a strong community through social media, engage in attention marketing campaigns, and consider partnerships with influencers. Additionally, listing the Solana meme coins on popular platforms and ensuring smooth integration with Solana's blockchain technology can boost visibility.

Memecoins can offer significant short-term gains due to their viral potential, but they are also highly volatile and risky. They lack the intrinsic value or utility of more established cryptocurrencies, making them speculative investments. Only invest what you can afford to lose, and approach with caution.