The Sports Industry and Crypto: How Fan Tokens Are Transforming the Game

Published 04 October 2023
The Sports Industry and Crypto: How Fan Tokens Are Transforming the Game


Football, more than just a sport, is a testament to the power of passion and loyalty. Fans around the world pour their hearts and wallets into supporting their beloved teams. For decades, football clubs have been able to satisfy fans’ desires to be part of the community through ticket sales, merchandise, and other offerings. With the advent of blockchain technology and cryptocurrencies, the sports industry is undergoing a revolutionary transformation.

Sports organizations have recognized the transformative potential of blockchain technology in reshaping their interactions with fans and tapping into innovative revenue streams. In the previous article, we talked about how Blocksport helps football clubs engage with blockchain technologies. Here, we will explain what fan tokens are and why spots need them.

What Are Fan Tokens?

Fan tokens are digital assets that offer holders a range of fan-related membership benefits, such as voting on club decisions, access to rewards, input into merchandise designs, and exclusive experiences. They are used by sports teams, music fan communities, and other organizations to elevate fan engagement to the new level.

Unlike non-fungible tokens (NFTs), which are unique and indivisible, fan tokens are completely “fungible,” meaning they are interchangeable, just like traditional national currency. Fan tokens derive their value from how much fans treasure the ability to participate in their favorite club’s activities and enjoy unique perks.

How Can You Use Fan Tokens?

Fan tokens offer a wide range of exciting opportunities for fans, such as:

  1. Tickets to Exclusive Events: Holders of fan tokens can gain access to special “can’t buy” experiences, including meet-and-greets, stadium tours, and exclusive fan gatherings;
  2. Jersey Designing: Fans can participate in the design of their team’s jerseys or other merch, adding a personal touch to the club’s identity;
  3. Influence on Match Rules: Fan token holders can vote on crucial decisions regarding league rules, match formats, and other game-related aspects, enhancing the sense of fan involvement;
  4. Player Selection: Fans may have a say in which players are drafted onto their favorite team, promoting a sense of ownership and connection;
  5. Club Governance: Fan tokens enable supporters to influence club decisions, including friendly match line-ups, membership fees, and the exploration of new business models. You can use fan tokens for staking to earn more or buy merchandise and tickets at a reduced price.

Digital membership, that is, ownership of a certain number of fan tokens, opens up new opportunities for fans on the blockchain. This creates an exclusive community of the most dedicated fans who are not only financially invested in their team, but also actively shaping its future. The more fan tokens you own, the greater your influence within the club, demonstrating your unwavering loyalty and commitment. The participants of the digital membership program have a set of unique privileges, scaling with the number of tokens they hold.

The Rise of DAOs in Sports

The introduction of fan tokens has also paved the way for establishing Decentralized Autonomous Organizations (DAOs) in the sports world. For instance, Blocksport, a sports tech platform, has introduced the concept of a DAO for BSPT (Blocksport Token) holders. This platform allows fans to actively participate in the decision-making process of the organization.

BSPT, the utility token issued by Blocksport, serves as the foundation for transactions and interactions within the Blocksport ecosystem. The platform has already implemented both BSPT staking and fan token staking. It can be used to acquire NFT assets, fan tokens, and engage in various platform functions and services. The NFT platform developed by Blocksport operates on both the Ethereum blockchain and Binance Smart Chain (BSC), offering features such as sports NFT asset issuance, auctioning, bidding, fan token issuance, and NFT mining.

Blocksport’s vision is to create a comprehensive ecosystem for sports and esports enthusiasts, integrating games, sports NFT collections, and fan community management. There are also NFT games based on the principles of lottery, betting, and other types. The platform seeks to build a service that caters to the unique needs of the sports industry in the world of cryptocurrencies.


Fan tokens mark a thrilling advancement within the sports industry, allowing fans to become active stakeholders in their favorite clubs. These digital assets provide a new dimension to fan engagement, enabling supporters to shape the future of their teams while enjoying exclusive perks and experiences. With the rise of DAOs in sports, the potential for fan involvement and influence became greater than ever before.

As blockchain technology continues to mature and gain acceptance, we can expect fan tokens to become even more integrated into the sports ecosystem, offering fans a deeper connection to the teams they love. The future of the sports industry is undeniably intertwined with the world of crypto, and fan tokens are at the forefront of this exciting revolution.