WhiteBIT and Viber Unite Online Fans at the Biggest Football Event of the Year

Rakuten Viber, in partnership with the Ukrainian cryptocurrency exchange WhiteBIT, attracted football fans worldwide to participate in the big tournament.

The cryptocurrency industry was always sharing the excitement of football fans. That’s why the industry leader could not pass this fan-favorite football celebration. The WhiteBIT exchange, guided by the passion for football, cooperates with tech companies that share the same values.

WhiteBIT is an official sponsor of the global Viber chatbot “Football World WhiteBit Fan Challenge” which is linked to the official channel “GOAL”, that has become a provider of all the news about the main football event of the year. Before the final matches, it gained remarkable popularity in the sports community.

The companies were inspired by the idea of combining all the exciting football events together. And they allowed fans to participate in the tournament and compete for the title of the best fan. So, thanks to Viber and WhiteBIT cooperation, football fans can celebrate the moments with:

• football-themed stickers to share emotions and expressions with their friends and family;
• unique festive Viber lenses with audio and interactive elements;
• multifunctional integrated chatbot with fun competitions among subscribers.

The game tactics allow for reaching a vast audience. The championship is almost at the grand final, but there are almost 600K engaged fans in the bot with millions of interactions so far. Ultimate football fans can compete to achieve “the best Viber fan” title.

“WhiteBIT always stands by fans and tech projects. We have partnered with top sports teams, and it was also important for us to support the international sports community during the biggest global football event. So that the cryptocurrency industry could be there to share the most emotional moments of the championship with fans,” said Vladimir Nosov, CEO of WhiteBIT.